How to run a flash sale

A Step-by-Step Guide for ADvance Leads Clients

A Step-by-Step Guide for

ADvance Leads Clients

Flash sales can be an effective strategy to boost revenue and increase customer engagement for practices of all sizes. However, running a successful flash sale requires careful planning and execution. In this article, we will provide a comprehensive guide on how to run a flash sale utilizing the tools and resources in your ADvance Leads account.

We will cover everything from how to create emails from the templates provided to updating the Flash Sale workflow to ensure your execution is streamlined. By following this guide, you can maximize the impact of your flash sale, and drive sales for your practice.

Required FLASH Sale Assets

Marketing assets play a crucial role in promoting a successful flash sale. Utilizing pre-built templates can help streamline the creation process, but customization is key to make sure the messaging is tailored to your practice's brand and the audience you're targeting.

  • 2 Emails

  • 2 Ringless Voicemails

  • 1 MMS Message Copy and Image

  • 1 SMS Message Copy

  • (optional) Social Media Graphics

  • (optional) targeted advertising

Steps to Building Out Your Flash Sale

By following these steps, you can build out a successful flash sale marketing campaign in ADvance Leads that effectively reaches and engages your target audience. Don't forget to track your sales and customer engagement to help improve your campaigns for future sales.

  • Pre-sale Preparation

    • Determine what products or services will be offered in the flash sale, and what the discount rate will be. Make sure you have inventory or availability to fulfill the sales.

  • Set the sale date

    • Choose a date range for your flash sale that works best for your practice, taking into consideration holidays or other special events.

  • Prepare your marketing materials

    • Create attention-grabbing graphics and messages for your email, text message, and voicemail blasts. Utilize templates to create a consistent look and feel.

  • Update the pre-built workflow

    • Go to the Flash Sale workflow in your ADvance Leads account, and add the prepared marketing materials from the above step.

  • Q&A the workflow

    • Preview the workflow to ensure all content and settings are accurate. Confirm the timing and sequence of the messages.

  • Segment your audience

    • Divide your customers into specific groups based on purchase history, demographics, or other relevant factors. Consider promoting different products or services to each group.

  • Add Audience to Workflow

    • Add the segmented audience to your newly built Flash Sale workflow.

Flash Sale Timeline

While it's possible to extend a flash sale over a longer period, we recommend keeping the sale to three days. This shorter sale period creates a sense of urgency encouraging your customers to act quickly while maintaining the perceived value of your brand and create a more sustainable sales strategy over the long term.

  • Day 1

    Email, Ringless Voicemail & MMS

  • Day 2

    No Messaging

  • Day 3

    Last Call Email, Ringless Voicemail & SMS

Creating Eye-Catching Emails

In order to boost sales and customer engagement for your flash sale, ADvance Leads offers a pre-built Flash Sale workflow that will send 2 emails to your selected audience.

In this video tutorial, we guide you through the process of customizing the pre-built email templates within your ADvance Leads account to create visually appealing and impactful emails that grab the attention of your audience. Click below to watch this video now.

SMS Calculator: Cost-Effective Flash Sale Planning

In this video, we'll show you how to use the SMS Calculator in your flash sale planning to determine the total amount each SMS or MMS message will cost based on the number of recipients and the length of your message.

With our step-by-step guide, you'll be able to easily estimate the cost of the SMS/MMS portion of your campaign and optimize your budget for maximum impact.

Creating Ringless Voicemails

Ringless voicemails are a powerful tool for reaching your customers and promoting your business. In this tutorial, we'll show you how to create a ringless voicemail that engages your audience and encourages them to take action.

In order to create ringless voicemail campaigns, or send individual ringless voicemails to your contacts, you will first need to record. This video will show you how to do just that!

Building Your WOrkflow

🚨 DO NOT SKIP 🚨

In this tutorial, we'll be showing you how to duplicate and update the templated Flash Sale workflow in your ADVance Leads account using your previously created marketing assets. This can be a powerful time-saving tool that will allow you to quickly and easily create new Flash Sale workflows based on your existing marketing materials.

Testing Your WOrkflow

In this video, we should you how to test the newly updated Flash Sale workflow using our sample account. Watch this video first for a basic understanding of how to test the workflow, then navigate to the next video to view the process on a live ADvance Leads account.

Workflow Test - LIVE Account

In this live account walkthrough, we'll be taking you through the process of testing the Flash Sale workflow in ADVance Leads. This step-by-step tutorial will guide you through the entire processor adding a contact to the workflow and previewing the messaging to ensure it is working as intended.

Adding Contacts To The WOrkflow

In this tutorial, we'll be showing you how to add contacts to the Flash Sale workflow in ADvance Leads. We'll walk you through how to navigate to your contacts page. How to use filters to select the target audience you wish to send the Flash Sale to. And how to add them to your newly built Flash Sale workflow.

Resources: FRequently Asked Questions

Where to find the Email Templates

From your dashboard, click on the Email Blast menu item on the left side of the screen.

Use the search bar to find the Flash Sale Email Template folder then the folder to open.

From here, you can create your own email template or duplicate one of the templates provided. At the bottom of this page, you will find resources to use in the templates provided.


Max chars in an SMS:
No. of chars in the SMS:
No. of SMS messages required:
Number of Contacts:
Include a photo?
Estimated Cost to Send:
ROI Calculator
Projected ROS:
-

SMS & MMS Messaging Cost

Overview

SMS & MMS Messaging Cost

Overview

Mandatory FLASH SALE ASSETS

Before sending a Bulk SMS Message, you need to ensure you have completed the following:

  • A2P 10DLC Registration complete

  • Client Services has cleaned/scrubbed your bulk SMS list

  • Duplicate contacts have been merged

  • You have used the SMS Segment Calculator

  • Included a dynamic Contact Name Field in your message

  • Included who the message is being sent from

  • Added an opt-out option in your message?

  • “Reply STOP to Unsubscribe”

  • Used the Bulk SMS Smart List to select your contacts

  • Select "Drip Mode" to send your message

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